ad:tech Chicago - Failure is the New Success, Chris Anderson
Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!
Ad:Tech Chicago kicked off this morning with a key note speech from Chris Anderson, Editor-in-Chief of Wired Magazine and author of The Long Tail.
A great session, Chris highlighted the shift in the marketplace away from the “One Size Fits All” mentality of decades past. According to Chris, the age of the blockbuster album, movie or product just might be over.
For example, NSnyc’s album ‘No Strings Attached’ released in 2000 is the all-time bestselling album and according to Chris, a record that will never be broken because no longer do consumers necessarily flock to what they are told is the best, most popular mind-blowing thing. Consumers are deciding for themselves what they want more […]
Written by admin on July 31st, 2007 with
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