August 7th, 2007

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ad:tech Chicago Keynote: Building Brands in a Digital Age

Note from Editor: TopRank Account Manager, Jolina Pettice recently attended the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is sharing notes and observations on a few of the sessions. Enjoy!
The second keynote speech at ad tech Chicago included a panel of leading marketing folks discussing how to build great brands in the digital age.
The panelists, including those below, shared their insight on building brands such as YouTube.com, Ponitac Sunfire, McDonalds and its recent collaboration with Shrek and the like:
Marc Landsberg, President, Arc Worldwide
Suzie Reider, Head of Advertising Sales, YouTube.com
Tor Myhren, Executive Creative Director, Executive VP, Leo Burnett Detroit
Robert Leverone, VP, Television, Dow Jones
An overarching theme of ad:tech this week was how to engage prospects and consumer in conversation with company and/or client brands.
Boyd Peterson, Senior VP, Consumer Research, Yankee Group Research who moderated the panel brought up a good point about consumers and […]

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Minty Fresh Indexing

When I joined Google in early 2000, we had a stretch where we didn’t update our index for 3-4 months or more. At the time, that wasn’t bad for a search engine; I remember one search engine around then that wasn’t updated for over a year. Starting in mid-2000, Google updated our index pretty much every month. People used to use the phase of the moon to predict timing of the next “Google Dance.”
Now raise your hand if you remember “Update Fritz” from summer 2003. That was the Google Dance where Google switched from a monthly batch update to an incremental update. That means that our crawl/indexing team updated a fraction of our index daily or near-daily. Back then we had not only the normal crawl but also a “fresh crawl,” and if documents were in the fresh crawl then Google would sometimes show a date in our […]

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