August 20th, 2007

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SES Video Tim Mayer of Yahoo Interview

Going through proper channels, I was able to coordinate a short video interview with Tim Mayer of Yahoo. I’m a bit of a Yahoo fan and it was great being able to chat with Tim for a few minutes before we recorded on the various questions other speakers suggested.
In this video, Tim answers a few questions including:

What’s in store for Yahoo’s version of Universal search?
From Mike Grehan: “Why does my spam work so much better in Yahoo than it does in Google?”
From Stephan Spencer: “If another Yahoo web property was found to have violated Yahoo’s guidelines, what would you do?” ie, “What if you caught another Yahoo web site spamming, would you ban them?”
What’s you favorite thing about search marketing conferences?

Thanks to Tim for being such a great sport!
Sponsored By: ClickZ: Email Marketing Oct 2, 2007 Learn from experts: message creation, measurement and list growth/management.

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Session: Public Relations Train Wrecks in the Interactive Biz

Online Marketing Blog’s coverage from day one of Search Engine Strategies San Jose 2007

Day 1 at SES San Jose began with the “no more horsing around” session, “Public Relations Train Wrecks in the Interactive Biz: Disaster Can be Avoided”, moderated by Kevin Ryan, VP & Global Content Director of SES & Search Engine Watch.
For those that remember my introductory post, this session held special interest, for, in my role as an Account Manager handling the Public Relations initiatives of several client firms, I constantly strive to ensure the phrase “train wreck” is the furthest concept away from not only my own personal vocabulary, but my client’s business psyches.
Believe it or not, and this is in no way, shape, or form meant to sound disparaging, avoiding a PR catastrophe oftentimes comes down to simple common sense. (In fact, moderator Ryan referenced the long held notion that everything we need to […]

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Session: Universal & Blended Search

Universal search isn’t coming, it’s here. As searchers use their favorite search engine, they are seeing more than just web results. Movies, photos, news and much ore is showing up in regular search and you need to be ready.
Greg Jarboe of SEO-PR talked about how all the rules have been re-written and we need to learn how to use this to our advantage and watch it closely as it evolves. From a PR aspect, all press releases need to be optimized for search engines as they have a greater chance of showing up in the regular results that just a few months ago. Press releases also need to have pictures included as they can get picked up too. A quick search for Hillary Clinton on Google shows a few pictures that aren’t very flattering. Optimizing better photos could easily correct this, but not enough […]

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SES Videos - Conversation with Michael Gray and Bryan Eisenberg

While in the speaker ready room this morning, I had the chance to sit down with Michael Gray and Bryan Eisenberg for a quick discussion about social media marketing and the changes with the influence “friends” have on social news sites like Digg.
Does reducing the weight of votes from “friends” take away from the reason people engage with social media sites? Find out in the video:

Sponsored By: SES San Jose Aug 20-23 Attend the premeir search marketing conference of 2007!

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SES San Jose Videos - Dan Perry Cars.com

Our first video from Search Engine Strategies San Jose is with Dan Perry of Cars.com who talks about the value of attending search marketing conferences for in-house SEMs. He also promotes the SEMPO in-house search marketing event this evening where he’s the MC.

Sponsored By: TopRank SEO Consulting

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Session: The Search Landscape

Online Marketing Blog’s coverage from day one of Search Engine Strategies San Jose 2007
Who is the biggest engine? Who’s growing? What verticals are better than others and what does this all mean? Those were a few of the questions talked about in the the Search Landscape session.
It should come as no surprise that Google continues to dominate the market share. Actually Bill Tancer at Hitwise said that that bit of news has been in his last 10 presentations on the search landscape dating back to 2004. Google’s been growing and continues to do so. Within Google, web search is the most visited with 70.28%, YouTube at 10.61%, Google Image 6.5%, Gmail 6.16%, Maps 1.65%, Video 1.14% of traffic according to Bill. He also felt that Yahoo and Ask were up while MSN decreased.
Jon Stewart at at Nielsen contradicted that a bit and felt […]

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The 5 worst SEO mistakes

Seemingly innocuous SEO mistakes can sometimes give rise to disastrous results. Here I’m listing the 5 worst SEO mistakes the webmasters commit.
1] Not having a unique title for every page
This mistake occurs at lots of websites, and even big companies commit this SEO blunder. A web page title is a great way of telling your […]

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SES San Jose Day Minus One

The TopRank team arrived in San Jose about noon and it was the first time I’ve been on a flight in six months where there wasn’t some sort of delay. Luckily, we scored exit row seats for everyone on the way here, hopefully it will be that way going home as well.

After getting settled at the Fairmont, THANKS JOE MORIN!, and bumping into Mike McDonald from WebProNews, we headed over to Gordon Biersch for lunch. As usual the outside courtyard was very nice as was the food. Bumped into Mike McDonald from WPN again. Is he stalking us?

Next it was work for a few hours. OK, maybe the eyes shut kinda work, you know there’s a whopping 2 hour time difference. Then it was over to the Fairmont lobby where lots of SEOs of all flavors were congregating. There were glimpses of Danny Sullivan, […]

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