Day 3 at SES San Jose found me assigned to cover the session “Link Baiting & Viral Search Success.”
Those who’ve read my previous posts should find it as no surprise that my level of excitement for this session superseded any residual aches and pains left over from last night’s “decadence based in relevance” superbash Google Dance.
(Personal Note: None of the stories you’ve heard regarding the TopRank team at this event are accurate. Except the one about how we met up with AC/DC’s tour bus afterwords and partied with them all night - that one’s true**)
This session, moderated by SES co-chair Chris Sherman included on its panel:
Chris Boggs, Search Strategist, Avenue A
Jennifer Laycock, Editor-In-Chief, Search Engine Guide
Rebecca Kelley, Search Marketing Consultant, SEOmoz.org
Cameron Olthius, Advantage Consulting Services
The beauty of a strong link baiting campaign, as described by the panel, is that with potentially as little one day’s work you […]
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Written by on August 22nd, 2007 with no comments.
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In this session on Day 3 of SES San Jose 2007, there were no presentations. The floor was open to all questions anyone had on links and link building and how they affect PageRank and their importance in organic SEO. There were many questions asked, and even more great answers from the panel consisting of Mike Grehan (”My name is Mike Grehan, and I do links.”), Debra O’Neil-Mastaler (Link Building Chick), Jim Boykin and Greg Boser (”The White Hat Link Builder”), with Danny Sullivan moderating. Below, I thought I’d highlight the some of the questions and answers I thought were most interesting.
1. Are there any implications or problems with run-of-site links?
If they are purchased, it’s like putting a big red bullseye on your forehead. If they aren’t purchased, they are in the footer or a sidebar, which don’t carry as much weight as in the body of the site content.
2. […]
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Written by on August 22nd, 2007 with no comments.
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In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.
In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.
Sponsored By: ClickZ: Email Marketing Oct 2, 2007 Learn from experts: message creation, measurement and list growth/management.
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Written by on August 22nd, 2007 with no comments.
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Mobile search optimization is not something that users should be thinking of, but it’s something they should be doing now. Rachel Pasqua of iCrossing said there are 2.3 billion mobile subscribers compared to 1 billion computer users. It’s easy to forget that not all jobs require the use of a computer on a daily basis. But, most jobs require a mobile phone to stay connected.
Gregory Markel of Infuse Creative stated that WAP or .mobi is no longer dominating the mobile scene. With the introduction of the iPhone, the Nokia s60 and Opera Mini True Web Browser, the real web is quickly becoming available. However, most users don’t have those phones yet and we need to start optimizing sites for mobile phones that are currently in the mass market.
Gregory stated that there are really three ways to get your site optimized for mobile.
One website with different […]
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Written by on August 22nd, 2007 with no comments.
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Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.
First, Pradeep Chodra, co-founder of OMLogic, spoke on the highlights of working in SEM. Some of those highlights include an exciting and adventurous industry, flexibility of where and when you work because the internet is portable and global, the fact that you don’t need a professional degree to be good at SEM and that the salaries can turn out to be very attractive if you work hard and know what you’re doing as a search marketer.
Second, Dan Perry, SEO Producer at Cars.com, gave us all interviewing tips, when looking for our first job in SEM, looking for a new job in […]
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Written by on August 22nd, 2007 with no comments.
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Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, personalized search, iGoogle and the iPhone.
Marissa sated that they felt users were happy with the new universal search. A lot of work had to go into chainging the algorithm to incorporate the additional sources but they were happy. She did say that they had a long way to go yet and other sources, such as scholar, may be added in the future. Google’s goal with universal search is to be more like an encyclopedia with as much relevant information right at your finger tips.
On the topic of personalization, Google has tens of millions of users in the personalized search program. Google is currently just in the […]
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Written by on August 22nd, 2007 with no comments.
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Test: How many geeks (and proud of it) in this picture?
Wow, what a day! With the changes that have happened with Search Engine Watch and the SES conference in recent months, there has been speculation on how the SES San Jose conference would turn out. So far, so good.
Whether it was the improvement in lunch fare from crusty boxed lunches to the hot food (fajitas I believe) or the exhibit hall, the sessions or the after conference activities, everything has been running smoothly.
Here’s a roundup of Day Two coverage of SES San Jose from the TopRank blogging team:
Google Dance 2007 Photos
Are Paid Links Evil?
SES Video: Andy Atkins Kruger WebCertain
Video Search Optimization
TopRank on TV - SES Coverage on NBC11
Creating Compelling Ads
Putting Search Into the Marketing Mix
Writing for Search Engines
Web Analytics & Measuring Success
Podcast & Audio Search Optimization SES 2007
Link Building Basics
SES Keynote: Ask.com CEO Jim Lanzone
For a comprehensive summary of […]
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Written by on August 22nd, 2007 with no comments.
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Google did it again last night with a cast of thousands partying their way from 7-11:30 pm at the Googleplex. The rock ‘n roll theme with tattoo inspired artwork set the stage for another festive post conference event. There was dancing and buffets both inside and out, chess, pool, karyoke, meet the engineers and many, many kegs of beer/bottles of wine. Nothing ran out this time except the very cool looking T-Shirts.
Always looking to shake things up, the TopRank blogging team convinced Google security to cough up a volleyball and promptly started a game in Google’s sandy volleyball court.
Waiting in line for the bus to Google Land.
Driving into the sunset, literally.
Pretty Googlers welcoming SEOs with clapping and cheering. Riiiiight.
What? Kevin Ryan is taller than me? I think he was cheating.
Pool is cool at the Googleplex.
Just say yes to chess!
Dancing in the Googledome.
Thomas made it inside the Googleplex.
Meet the Google […]
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Written by on August 22nd, 2007 with no comments.
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Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.
In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.
Sponsored By: 2007 Email Marketing Benchmark Guide All new report from Marketing Sherpa
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Written by on August 22nd, 2007 with no comments.
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The floor was open for audience questions as representatives from Google, Yahoo, MSN, and Ask.com addressed issues on the importance and value of inbound links.
One question seemed to resonate throughout the entire session. How can a search engine identify whether a link is paid or organic in nature? Shashi Thakur of Google replied that through both manual and algorithmic methods, the search engine is able to determine the nature of a link.
But why are paid links so bad? Thakur suggests that generally, purchased links are intended only to deceive search engines while adding little to no value to the user.
However, Peter Linsley of Ask.com and Sean Suchter of Yahoo agree that purchased links are not necessarily evil so long as they provide some sort of value and relevance to the user.
One audience member advocating paid links questioned why the same negative stigma was not attached to purchasing services where stories […]
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Written by on August 22nd, 2007 with no comments.
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