I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.
Besides coverage of the conference sessions, there were also the after conference “networking” events, ie parties including: SES Dinner at Hanoke Gardens, Google Dance, Women in Search Luncheon, Yahoo Book Party and of course, the infamous Search Bash.
Conferences are a great way to make new friends, continue existing friendships and further your knowledge in a fast paced, ever-changing industry. It’s those personal connections that can speed up knowledge transfer and the acquisition of truly productive insight. The information presented in the sessions by themselves is great, but having discussions and debates about that information with smart, lateral thinking search marketing […]
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Written by on August 24th, 2007 with no comments.
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Even though she’s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.
Many webmasters and beginning search marketers could benefit a great deal from the features offered by Google Webmaster Tools so I asked Vanessa if she’d do a short video with me to provide a few tips.
Sponsored By: 2007 Email Marketing Benchmark Guide All new report from Marketing Sherpa
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Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference. There were several announcements by search engines this week and I think one that was particularly interesting was Yahoo’s updates to Site Explorer with “Dynamic URL rewriting” and also the new Executive Editor assignment over at Search Engine Watch.
Here are the posts from the TopRank Blogging team on day three of SES San Jose:
Search Bash 2007
Yahoo Book Party - Mona Elesseily
Search Engine QA On Links
The SEO Reputation Problem
In House Big SEO
Link Baiting - Viral Search Marketing
SEO QA on Links
SES Video: Steven Marder Eurekster Swicki
Mobile Search Optimization
So You Want To Be A Search Marketer?
SES Keynote: Marissa Mayer of Google
Be sure to watch the TopRank YouTube channel for new videos (not all are posted on the blog) as well as the steady stream of new SES San Jose photos on the TopRank Flickr site.
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Every SEO campaign begins with well-thought-out keyword research analysis. Focus on wrong keywords and it may take several months to get back on track, leave alone the Herculean task of re-optimising hundreds of wrongly-optimised pages. So how do you zero-in on the right keywords or keyword-combinations?
Although there are lots of free keyword-research tools available on […]
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