You are currently browsing the articles from dumbseo.com | Search Engine Optimization Tricks written on
The Internet today gives you an unprecedented reach. Through your bedroom, sitting in your boxers you can sell all sorts of tangible and intangible goods, and services, to people across the globe.
Unfortunately, the same Internet bestows the same power in the hands of crooks, cheats and insincere people too that not only fleece money out […]
Written by on August 29th, 2007 with no comments.
Read more articles on Online Marketing.
In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.
Here are a few “what you should not do” tips based on the 3-5 pitches per day we get at Online Marketing Blog:
It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. Please don’t.
Don’t send a copy and paste email with salutations like, “Dear Nameoftheblog” or some other equivalent to “Hey you” or “Hey Guy”. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.
Don’t send blanket solicitations to bloggers in the same general industry. For example, we get pitches from PR firms about major brands running […]
Written by on August 29th, 2007 with no comments.
Read more articles on blogger relations and pitching blogs and Blog Marketing and Online PR and Blogging and Online Marketing.