How NOT to pitch a blog
In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.
Here are a few “what you should not do” tips based on the 3-5 pitches per day we get at Online Marketing Blog:
It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. Please don’t.
Don’t send a copy and paste email with salutations like, “Dear Nameoftheblog” or some other equivalent to “Hey you” or “Hey Guy”. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.
Don’t send blanket solicitations to bloggers in the same general industry. For example, we get pitches from PR firms about major brands running […]
Written by on August 29th, 2007 with
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