Email Marketing Tips & ClickZ Specifics
One of the most effective online marketing services M&O/TopRank implements for clients in addition to SEO and public relations is email marketing. Within our direct and email marketing practice there are several, very talented people responsible for this success, one of which is M&O co-founder, Julie Brue.
Whether it be list development, landing page QA or email analytics, Julie is an excellent campaign manager and client advocate. Below is an article Julie has been so kind to contribute covering some of the “whys” and high level “how to’s” of implementing a successful email marketing program.
In today’s ever changing and evolving world of blogs, IM, social networks and consumer disdain towards traditional advertising, it is a wonder how any marketing message reaches its intended audience. After all, each marketing message distributed is competing for the attention of its recipient with a multitude of other communication vehicles every second of the day.
The key […]
Written by on September 24th, 2007 with no comments.
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