UK based e-consultancy holds periodic round tables meetings with agency and client side search marketers to discuss issues in the industry with a report published afterwards. The most recent September report, which highlights a number of search engine industry developments, SEO challenges and tactics motivated me to write this post. Many of the issues in the report are on the minds of in-house and agency marketers world wide.
Here are a few of the issues discussed and my own thoughts as they relate to each with a nice little rant at the end:
Market trends show that 2/3 of UK companies are planning to increase SEM budgets in the next 12 months.
I know from personal experience this number or something very close to it in the U.S. is true because right about now is when many companies start planning budgets for next year. We’re hearing across the board that […]
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Written by on September 27th, 2007 with no comments.
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Your search engine optimisation efforts are as crucial as having a website because your website doesn’t solve any purpose if it doesn’t get targeted traffic from various search engines. Hence, it becomes imperative that you choose the right SEO company to increase your search engine rankings. This blog post will appear […]
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Written by on September 27th, 2007 with no comments.
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Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of our PR agency M&O and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.
With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages.
Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in […]
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Written by on September 27th, 2007 with no comments.
Read more articles on lead generation and marketo and b2b search marketing and b2b and Pay Per Click and landing page optimization and Online Marketing.