Social Search - The Potential Impact on the Search Marketing Industry
Editor’s note: Social search isn’t the new kid on the block anymore but it still has it’s mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who I’ve long appreciated as having more than an advanced understanding of where the search marketing industry is going. Ron Belanger is Vice President, Agency Development at Yahoo! and has been a strong voice on topics ranging from search as a powerful branding tool to social search and the future of the search engine industry.
Photo credit Mike Grehan
Social media is a white hot topic, getting a tremendous amount of play in the advertising world. Investors and speculators are tripping over themselves to invest in the next Facebook or MySpace.
What are today’s search marketers to do with this phenomenon? Do we power through and focus on SEO and paid placement, […]
Written by on October 2nd, 2007 with
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Read more articles on Search Marketing and ron belanger and Social Search and Social Media and Yahoo and Online Marketing.
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