Hey Matt if you said this:
Users don’t want to see results sorted by who has the biggest pocketbook.
Then why does adwords have premium placement above organic SERP’s?
full forbes article
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Written by on October 3rd, 2007 with no comments.
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When talking with TopRank or M&O Account Teams about new clients, it is inevitable that I will ask if there is a blog involved. There are simply too many advantages to enabling a web site with fresh, themed content that is well structured for SEO benefits and that also offers a great platform for creative promotion, not to consider it in the online marketing mix. However, the mis-perceptions about what a blog is and is not abound, even with self-described “blogging experts”.
Despite that, I think it’s a perfectly reasonable question for a company to ask: “Why should we have a blog and what will it do for us?” Answering that question in the most effective way possible starts with understanding the business and marketing goals of the company. Too many SEOs and blogging consultants focus on the mechanical capabilities of a blog and not on the business […]
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Written by on October 3rd, 2007 with no comments.
Read more articles on business blogs and corporate blogging and blog promotion and Blog Optimization and Blogging and Blog Marketing and Online Marketing.