Site Links and Search Volume
One of the things that I admire about the Google algo is it’s ability to “learn” and “adapt” based on incoming data. For example when search volume for a certain keywords reaches a certain volume words that were originally mis-spellings become real words. Today I came across an example of this logic being applied to site links.
For example look at the SERP for the word [tia’s] you’ll notice no site links
Now search for [tias] without the apostrophe and site links appear
Your first thought might be it’s just the apostrophe, but that’s not the case [victorias secret] and [victoria’s secret] both have site links
Now it doesn’t take a rocket scientist to figure out that people are lazy, and searches without the apostrophe are usually going to have more volume than searches with the apostrophe
While there isn’t enough search volume to get on the graph in the US and Canada you can […]
Written by on November 12th, 2007 with
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