Press Release SEO Tips
Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. While it’s true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate content to continue to produce results for the clients of savvy public relations professionals and online marketers.
Yahoo News is still more popular that MSNBC, AOL News or CNN. Being able to rank well on the most popular online news web site as well as Google News simply by optimizing and distributing a press release offers attractive benefits at a nominal cost.
In the course of prepping for an upcoming public relations workshop where I’m speaking on a panel about press release optimization, I thought I’d do a review of the top wire services. Part of that […]
Written by on November 27th, 2007 with
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