Wrapping up the day was Don Shultz, Ph D and professor at Northwestern University, who introduced attendees to what he calls the “Rodney Dangerfield School of Search Marketing“.
As a search marketer, do you ever feel like you’re under the magnifying glass to produce bigger, better, faster results? And results that don’t fit into traditional marketing measurements?
Don motivated the crowd by insisting that search engine marketers need some respect from traditional marketers within organizations. So, how do we get respect? Here are Don’s ideas on how we can change the marketing world.
Transition from static to dynamic marketing
Don talks about the 3 different types of marketing organizations:
1. Product driven – i.e. General Motors
2. Distribution driven – i.e. Wal-Mart
3. Customer-driven – i.e. Dell
The goal is to help organizations become customer-driven. Once the customer controls the system, the more search will be involved.
Communicating in a Customer-Controlled Media Systems
Consumers have always controlled […]
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View from the Wynn
I finally arrived in Las Vegas and bumped into Detlev Johnson while checking in to the Wynn. He showed me his cool new Blackberry Curve. It’s a cool phone but I don’t have Tmobile and am not sure about switching networks again. He has a pet name for it that really fits, but I can’t mention it here. If you see me at the conference, ask. Better yet, ask Detlev.
There’s quite a schedule for day one of WebmasterWorld’s Pubcon conference here in Las Vegas. To blog all the concurrent sessions with any degree of quality is near impossible, but here is the array of sessions I hope to sit in on for day one. And from the looks of it, apparently I am a closet Jake Baillie junkie.
9:00am - Kickoff Keynote Address by Craig Newmark
10:00am - Duplicate Content Issues Duplicate Content Issues. Rahul […]
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A slew of SES Chicago attendees sat in on the session - Igniting Viral Campaigns - to learn how they just might create the next Burger King Chicken Campaign, in which Burger King was able to increase chicken sandwich sales with a website and a subservient chicken.
Maybe we’re not all looking to sell more chicken sandwiches, but we are looking to take a message and make it viral.
Each panelist provided insight on what they believe to be the keys to making content buzzworthy.
Bill Hanekamp, CEO, The Well hammered home the importance of relevancy to session attendees.
According to Bill, we all need to ask ourselves the following question:
1. With all the content on our websites, does anyone care?
If you can answer yes to the question above, then you can move onto the 4 fundamental elements of creating buzzworthy content which include:
1. Entertaining
2. Relevancy
3. Timeliness
4. Exclusivity
Ed Kim, Chief Executive Officer, […]
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In a morning session, here at SES Chicago, attendees had the chance to learn from and interact with folks from the world of Web Analytics.
In particular, if you’ve been wondering what’s new with Google Analytics, I’ve got the scoop for you.
Kristen Nomura, Sr. Account Manager at Google Analytics briefed us on 3 new features and why they are important.
1. Internal Site Search Now Available
Internal Site Search and reporting is now available. This allows you to gain more insight into:
-what keyword phrase was searched
-who searched
-when did they search and
-from what pages are visitors searching most often
This data can definitely take analytics to the next level, if you’re not already tracking this data, by understanding what the visitor is looking for after reaching the site.
In particular, knowing on which page most visitors are using the search tool can indicate page(s) on the website in which the […]
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Next week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it. WebmasterWorld’s Pubcon conference in Las Vegas has acquired a certain gravitational pull that’s impossible to ignore. There are many reasons why this is true, so I’ve pinged a few Pubcon veterans to share why they love Pubcon and why it’s something search marketers should seriously consider getting involved with.
We don’t have 100 reasons just yet, but that’s our goal, so please be sure to leave yours in the comments. Not only is this a great collection of reasons why search marketers appreciate Pubcon, but it’s also a great list of some of the top search marketing talent and blogs in the industry. The list is in order of replies received.
Jeremy Shoemaker (Shoemoney) - I like Pubcon because its a no […]
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