SES Session: Meet the Web Analytics Players
In a morning session, here at SES Chicago, attendees had the chance to learn from and interact with folks from the world of Web Analytics.
In particular, if you’ve been wondering what’s new with Google Analytics, I’ve got the scoop for you.
Kristen Nomura, Sr. Account Manager at Google Analytics briefed us on 3 new features and why they are important.
1. Internal Site Search Now Available
Internal Site Search and reporting is now available. This allows you to gain more insight into:
-what keyword phrase was searched
-who searched
-when did they search and
-from what pages are visitors searching most often
This data can definitely take analytics to the next level, if you’re not already tracking this data, by understanding what the visitor is looking for after reaching the site.
In particular, knowing on which page most visitors are using the search tool can indicate page(s) on the website in which the […]
Written by on December 3rd, 2007 with
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