It’s snowing here in Chicago making for a beautiful night & ensuring to get anyone and everyone in the holiday spirit.
Enjoy!
John Hancock building decked out with holiday colors at the very top.
Chicago River.
Snowy & Twinkly Michigan Avenue.
Michigan Avenue sign covered in snow.
Happy Holidays, Everyone!
View more images from our time here at SES Chicago.
Sponsored By: SES ILM:07 Interactive Local Media Search Engine Strategies Local Nov 28-30 Los Angeles, CA
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Truly, is there anything in the world more beautiful than a perfectly designed website?
One that is easy to find, easy to navigate, all while burning its design into the heart of its visitors?
Like a perfect marriage, it contains seamless and complimentary aspects of all that have a stake in its creation to the point that its union seems almost too easy.
Our nation’s high divorce rate serves to remind us that it’s truly not as easy as it looks. My first session at SES Chicago, “Usability & SEO” served as a reminder that these two complimentary concepts do not blend seamlessly without a bit of work.
“Usability & SEO”, moderated by Jeffery Rohrs, included on its panel:
Shari Thurow, Founder & SEO Director from Omni Marketing
Matthew Bailey, President of SiteLogic
Bob Tripathy, Search Strategist from Discover Financial Services
Prior to today’s session, I had always thought of SEO and usability as essentially one in […]
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By 2010, 70% of all content online will be developed by individuals, so claims iCrossing’s Adam Lavelle, articulated during the session “Actionable Social Media” today at SES Chicago.
The session, moderated by Anne Kennedy, included on its panel:
Lavelle
Todd Parsons, cofounder of Buzz Logic
Jennifer Laycock, Editor in Chief of Search Engine Guide
Tamera Kremer, Wildfire Strategic Marketing
Steven Marder, CEO Eurekster
The panel’s discussion reviewed the most popular social media methods, tying everything back to the main notion that we humans, truly, are social animals. The web has evolved naturally, but a breakneck pace to support this type of behavior.
Everything from blogging, to image submissions, to social bookmarking facilitate our tendency to sort ourselves into likeminded communities, either by finding them or creating them.
As marketers, our existence has always depended on tapping into groups […]
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Search Marketing within large organizations, often presents a unique set of problems back to the search marketer/marketing firm.
It’s nothing that’s does on purpose (for the most part), but rather it simply comes along with large, complex organizations.
The panel for this session outlined what they see as the most frustrating components of working for large organizations and how search marketers can adapt to reach the end objectives.
The panels’ top frustrations include:
1. Uneducated individuals
2. Resistant individuals
3. IT Departments that say NO
If you’re running into any of the above while trying to work with an organization, try the following:
Uneducated Individuals
1. If there are uneducated individuals within the organization, which there will be, then educate them! Explain what SEO/SEM is, how it works and share case studies/results to get them on board.
2. Identify internal champions of Search and give them the tools to help educate others in the organization. This will ensure that positive information […]
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Day two at SES Chicago opened with a keynote speech from Seth Godin talking about Meatball Sundaes.
So what’s this Meatball Sundae all about?
Let’s break it down first: The meatballs are the core of the organization whether it’s products, services or traditional marketing.
The sundae, the whipped topping, nuts, sprinkles and cherry is what new marketing provides including channels like social media.
I’m sure we can all agree that a meatball sundae does not sound appetizing, but they’re being created across organizations with marketers trying to force traditional messages into new online channels.
Seth encouraged the audience to embrace what the web wants and architect your messages accordingly.
Specifically, Seth gave the audience 14 Trends that can help us avoid making a meatball sundae:
1. Direct Communication with your target market.
Stop creating go-betweens and hurdles that stop your customers from talking to YOU.
2. Consumers are louder than ever before.
If consumers are Chatty Cathy’s, give them […]
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WebmasterWorld Pubcon opened up today with opening remarks from Brett Tabke and a keynote presentation by Craig Newmark of craigslist.
“There’s nothing alturistic about craigslist”
As often happens with companies that grow successfully, founder Craig Newmark is not running craigslist any longer. Turns out his skills are better served working customer service.
Craig started things out by sharing the history of craigslist to a huge crowd in a cavernous room at the Las Vegas Convention center. This also included the disclosure that he did wear a plastic pocket protector and the black glasses taped together along with the social skills that go with the stereotype. But then moved to San Francisco.
In 1994 while working at Charles Schwab, Craig was active with evangelizing news groups. To give back, he started an email list sharing with friends about events in the San Francisco area. Word of mouth spread the list and people asked to […]
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While I am here in Las Vegas listening to Craig Newmark of Craigslist give the opening keynote presentation, Jolina Pettice is in Chicago blogging Seth Godin’s Keynote for Search Engine Strategies. Here are early photos:
Stay tuned as Jolina and I post our full entries of each keynote.
Sponsored By: Search Engine Strategies Chicago Dec 3 - 7 with keynotes: Seth Godin John Battelle
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When I looked at our Feedburner chicklet this morning I noticed what must have been a joke: 9999.
What are the odds of that happening? I jokingly posted to Twitter that someone at Feedburner must have been messing with me and David Petherick of Digital Biographer sent me a direct message on Twitter that he had just subscribed to put it over the edge at 10,000. Thanks David!
BTW, if you’re interested in social networking/social media check out his site. Lots of good info there.
Hopefully what Jolina, Mike and I are posting from SES and Pubcon warrants continued growth of our subscriber numbers. The numbers reported by Feedburner for a variety of reasons fluctuate up and down, so tomorrow we could be back at 9500. Or it could be 10,200.
Sponsored By: Need to learn SEO? Announcing the best online SEM courses from SEMPO Institute.
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Tomorrow I’m off to PubCon, so I won’t be posting on this blog for a few days. As long as I won’t be on the blog, I might as well leave up a cat post for people to check out.
This weekend we put our (artificial) Christmas tree up. Ozzie decided to investigate:
He spent a little time getting familiar with the tree:
Then in case the Christmas tree was food, he decided to try to eat the tree:
I honestly believe that he thinks that the Christmas tree is a cat toy that we haul out once a year just for him.
Okay, maybe you’re wondering how Emmy is doing? She’s a cat that likes to sleep, and especially likes to sleep on me while I blog and answer email.
But sometimes she decides she wants to relax with me in the chair. She wriggles in behind me and sleeps:
Eventually I get tired […]
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