SES Chicago Session: Big Site, Big Search
Search Marketing within large organizations, often presents a unique set of problems back to the search marketer/marketing firm.
It’s nothing that’s does on purpose (for the most part), but rather it simply comes along with large, complex organizations.
The panel for this session outlined what they see as the most frustrating components of working for large organizations and how search marketers can adapt to reach the end objectives.
The panels’ top frustrations include:
1. Uneducated individuals
2. Resistant individuals
3. IT Departments that say NO
If you’re running into any of the above while trying to work with an organization, try the following:
Uneducated Individuals
1. If there are uneducated individuals within the organization, which there will be, then educate them! Explain what SEO/SEM is, how it works and share case studies/results to get them on board.
2. Identify internal champions of Search and give them the tools to help educate others in the organization. This will ensure that positive information […]
Written by on December 4th, 2007 with
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