Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.
Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.
For example, here are all the different ways one might search for a ‘cabin’ in which to spend some vacation time:
Cottage
Chalet
Retreat
Country house
Camp
Cabana
Shed
Villa
Lodge
Log house
Just looking through that list – without my associating words to regions for you – you can probably guess most of them!
Now imagine if you’re trying to get interested vacationers from a different region to book a ‘villa’ on your website, but have […]
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Written by on December 6th, 2007 with no comments.
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“I was surprised when getting involved with this conference how many people could not distinguish between strategy and tactic,” stated Kevin Ryan at the top of my final session of a whirlwind SES Chicago.
“Kevin Ryan Unplugged” was a chance for Kevin Ryan, the man behind it all, to share his own personal thoughts on the conference and for attendees to offer compliments or suggestions.
It also served as a great bookend for my coverage of this excellent conference.
If I were to sum up the conference as a whole, I would, as Scott Miller did in a previous session, break it down to three C’s:
Conceptuality
Communication
Coordination
Today, it’s becoming increasingly vital in search that all parties involved in a website communicate and coordinate with each other on the concepts they will be promoting (how was that for including all three C’s in a sentence :))
While I had this idea in mind, Ryan received a […]
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Focus is a tricky thing. Especially when describing a product that has so much too it. How can you possibly explain a detailed product, like a customized laptop, for instance – in just a few bullet points? The ideal prospect will want to read about every last feature – that’s simply their demeanor.
Let’s take a different, broader product. Pizza, for example. It’s absolutely fantastic that major pizza chains allow you to order pizza online using landing pages, and I truly hope that the best pizza in the Twin Cities will not only begin doing so soon – but call TopRank Online Marketing immediately to provide their site with the treatment their pie deserves.
Who isn’t interested in pizza? But just how much do you want to know about it before ordering? Can’t you find a lot of this information somewhere else, if so inclined […]
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Well, do you?
If you’re reading this, and you’re not a relative or friend of mine trying to figure out just what it is I do, the answer is probably affirmative.
A more accurate question could read, “Should You Want to Be a Search Marketer?”
The answer could be found in this aptly labeled “Just For Fun” track on Day 4 of SES Chicago.
The panel, moderated by Kevin Ryan, included:
Dave Davies, CEO of Beanstalk
David Wallace, CEO and Founder of SearchRank
Nicole St. Martin, Search Marketing Analyst for HotGigs
David Hoffman, from Search Smart Marketing
So should you?
Of course, per St. Martin. Search marketing, as it stands is new to the point that demand for talent is greater than supply of talent. Unlike other disciplines, such as engineering or anything else tech related, there is […]
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At every conference there’s an exhibit hall and that’s where plenty of meet and greet networking happens as well as interesting discussions with vendors that server the search marketing industry. There were a good number of exhibitors at Las Vegas Pubcon including Google, Yahoo and Microsoft as well as a variety of vendors ranging from enom which sported a Ferrari to PRWeb to Bruce Clay.
Here are a few photos from the exhibit hall floor:
Melanie Mitchell making the car look good
Neil Patel making the BOTW tank top look um, interesting.
New York SEOs
Super bloggers Susan Esparza and Lisa Barone
The Google
The Yahoo
Mike McDonald from WebProNews and Brett Tabke in a “Meeting of the minds”
Shoemoney
CK says “Suits Suck” Lee says “Suits ROCK”
Be sure to check out all of TopRank’s 2007 Las Vegas Pubcon photos on Flickr.
Sponsored By: WebmasterWorld Pubcon Las Vegas The SEO conference we’ve been waiting all year for.
[…]
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The Enterprise Level SEO and SEM Issues panel included a great roundup of search marketing expertise with Andrew Gerhart, Scott Polk, Tanya Vaughan and moderation duties handled by none other than Bruce Clay.
First up was Andrew Gerhart, VP of Search for Source Interlink Enthusiast Media who asked, “Are SEO Technicques different for enterprise SEO?”, and then went on to list similarities and differences along with common problems and solutions.
Same:
SEO basics
Content focus
Link popularity
Different:
Impact of basics
Internal link structure
When building and optimizing a big site, it’s important to define and optimize the site structure. Think about all the ways a user wants it broken down. Design the structure to be more horizontal and avoid silos in preference of themed pyramid structures.
Define and optimize the link structure with multiple links to every page, cross-link related content, deep link into important content and use a HTML sitmap(s) to make it easier for crawlers […]
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