Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.
Here is a recap of the SES Chicago posts in case you missed any:
Meet the Web Analytics Players
Igniting Viral Campaigns
Keynote Speech - Rodney Dangerfield School of Search Marketing
Keynote – Seth Godin & 14 Trends to Avoid a Meatball Sundae
Big Site, Big Search
Actionable Social Media
Usability and SEO
Are You Ignoring the Power of Images?
Snowy & Festive at SES Chicago
SEO and Development - Get It Together
Personalization, User Data & Search
Podcast and Audio Search
Strolling the Exhibit Floor at SES Chicago
Images and Search Engines
Managing PPC For Multiple Clients
So You Want to Be A Search Marketer?
Landing Page Optimization Clinic
Kevin Ryan Unplugged
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Looks like Lee has been working hard trying not to get in trouble out there in Las Vegas at the WebmasterWorld Pubcon conference this week. At least, his posts show he has been productive!
Below are the Pubcon session overviews, photo posts and video interviews with other folks hanging out in Vegas. Lucky!
Pubcon 2007 Sessions:
Pubcon Keynote: Craig Newmark of craigslist
Pubcon Session: In House SEO
Pubcon Session: Enterprise SEO
Pubcon Session: Blogger Reporter Panel
Pubcon Session: Press and Public Relations Campaigns
Pubcon Photos:
Pubcon Image Roundup Day 1
Pubcon Photos: Exhibit Hall
Pubcon Photos: Microsoft Party at ghostbar
Pubcon Videos:
Pubcon Video: Adam Audette, LED Digest
Pubcon Video: Neil Patel, ACS
Pubcon Video: Tanya Vaughan, HP
Pubcon Video: Brett Crosby, Google
Pubcon Video: Melanie Mitchell, AOL
Sounds link Pubcon Las Vegas this year was a blast! Wish I could have been there, but I hope you enjoyed the conference posts as much as I did.
Sponsored […]
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It was my first Microsoft party last night and it turned out to be a doosy. I went with Rich Ord, Mike McDonald (who won a Zune) and Tiffany Doughty from iEntry (WebProNews). We arrived at about 7-7:30 to see lots of familiar faces. There was a Guitar Hero competition, sushi, glowing drinks, mini hamburgers, a huge outdoor patio and from 55 floors up, the view was amazing. There were bad Billy Idol and Gwen Stephani lookalikes, dancing, a little debauchery and plenty of conversations.
There were indeed a few photos that I could not upload to Flickr. However, please enjoy these:
Blue bar
Vegas from 55 floors up
Todd Friesen, Gillian, Rand and Lee
Sushi anyone?
Mel Carson from Microsoft and moi
And the winner is…
Gwen Stefani Billy Idol Fakes
John Marshall, Heather Lloyd Martin, Joe Morin and Lee Odden
Sponsored By: WebmasterWorld Pubcon Las Vegas The SEO conference we’ve been waiting all year for.
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The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch.
Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.
I talked about what kinds of public relations content can and should be optimized as well as 3 SEO PR tactics: press release optimization, blog powered media room and social media relations. I also presented 3 different sets of optimized PR metrics including social media analytics, pickups and […]
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If someone has a better photo, please link in the comments
On day three, the last day of sessions at WebmasterWorld Pubcon here in Vegas, I participated on a panel called, “Search and Blogging Reporters Forum” with Rand Fishkin and Andy Beal.
Moderation duties handled by Mike McDonald. Basically, it was a round table-style discussion about blogging in the SEO industry as well as blogging as a marketing tool. There were some good points about using blogs as a public relations tool as well as some debate about hosting team blogs separately or all under the company domain name.
There was some nice back and forth with Andy and Rand plus great questions from Mike and the audience.
Fortunately, there was a celebrity crew of bloggers covering this session including Lisa Barone, Tamar Weinberg and Jane Copeland so you can read more details on their respective posts.
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I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.
http://www.youtube.com/watch?v=ysVhJSVAxDg
Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.
Sponsored By: SES ILM:07 Interactive Local Media Search Engine Strategies Local Nov 28-30 Los Angeles, CA
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