December 19th, 2007

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Search Insider Wrap Up - Utah 2007

This weekend completed a successful wrap up of MediaPost’s second Search Insider Summit show for 2007.  TopRank’s participation with the event involved both speaking (moderating actually) and serving as a media sponsor.

The Stein Eriksen Lodge in Park City, Utah was an excellent location for a winter event, especially for those that participated in the snowshoeing, skiing and snowmobiling activities. Next year the two SIS event will be held in May (down South maybe?) and another Winter event in December.  Below is a wrap up of blog posts, images, video and even a few PowerPoint presentations.
Blog Posts and Live Coverage:

Search Insider Summit Utah - TopRank
Search Insider Summit Day 05 Photos - TopRank
SIS Opening Remarks Gord Hotchkiss - TopRank
Will Agencies “Get” Search? - TopRank
Search Insider Summit Day 1 Photos - TopRank
SIS Session: Microsoft New Keyword Services Platform - TopRank
SIS Session Leveraging Local Search on a National Basis - TopRank
SIS Session Managing Search […]

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Is This the 11th Hour for Thin Affiliate Sites

While some people realized affiliate marketing has has slowly been changing for some time now many others missed the memo, or are on are sailing a ship of blissful ignorance up a famous river in Africa. For those few people I hope the announcement of Google Knols last week serves as a wakeup call.
For people who are spammin’ and jammin’ and able to crank out autogen sites by the dozen before breakfast this doesn’t apply, but to the rest of you who only dip your big toe in the pool of darkness, the times they are changing and the window of opportunity is closing.
The sandbox/trustbox change signaled a shift in Google’s algo towards more established trustworthy sites. Unless you happen to be old enough to be a self referencing authority, MFA sites with minimal content (like About.com) aren’t going to cut the mustard anymore. IMHO Google tends to favor larger […]

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