December 21st, 2007

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Cigna Healthcare Sucks

Cigna Sucks
If you agree here’s a nice list of important KWD’s for Cigna
cigna
cigna.com
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cigna dental
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cigna healthcare
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mycigna.com.
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mycigna login
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Happy Holidays from TopRank!

Sponsored By: 2008 Email Marketing Benchmark Guide All new report updated for 2008 from Marketing Sherpa

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BIGLIST Search Marketing Blogs 122107

After a lackluster entry last week, at least as far as blogs to be added, we’re back on track with SEO and SEM blogs for the BIGLIST.

Seer Interactive SEO blog - Wil Reynolds at Philadelphia based Seer Interactive blogs the gamut of SEO/SEM and internet marketing subjects.
Billy’s Blog - Billy works at Widemile in Seattle and blogs a lot on the topic of landing page optimization, a/b testing and multivariate testing.
Raven SEO Tools Blog - Jon Henshaw and Lee Smith-Bryan of Nashville based Sitening blog mostly about SEO tactics along with the ususal fare of search industry topics and commentary.
Linkworth Blog - Need to know your way around text link ads, paid blog reviews and the like? This blog might be for you.

Why are some blogs hot and yours is not? They’ve got the badge.
Sponsored By: Marketing Sherpa Email Summit Miami Register before 12/31 for Free Email Award […]

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Search Engine Optimization for Small Business

Recently I did a podcast for AllBusiness.com , recently acquired by Dun & Bradstreet, along with their Marketing Director, David Saries. The audience for AllBusiness.com is small businesses, so the questions were flavored toward the perspectives many do it yourself or hands on web site owners and online business owners have.
The podcast discusses a variety of topics ranging from a definition of SEO to common SEO mistakes. We also discuss emerging online marketing channels and whether small businesses can “do SEO in-house” or not. You can listen to the full podcast here: “The Fundamentals of Search Engine Optimization”
Most companies are aware there are things they can do to improve their visibility on search engines. Some may have even heard the term, “search engine optimization” (SEO). But how many really know what that means?
The challenge is that the rules change often and while many small business marketers […]

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Google Knols and Opportunity

Since I spent the early part of the week discussing how Google Knols will ruin the internet, I thought it might also be fun to discuss potential ways you can use it to your advantage.
Having seen little more than a screen shot it’s hard to tell exactly what’s going to be included or available, but lets assume it will be pretty similar to Google Page Creator and other sites like Wikipedia or Squidoo.
First we need to have a discussion about authority and trust. I know Matt Cutts dances around the trust rank saying it’s some paper that was written at Yahoo blah blah blah. I know the engineers at Google get a little picky with their nomenclature sometimes such as a data push being entirely different than an update, so if the internal name isn’t exactly “trust rank” the concept of ranking a sites “trustworthieness” definitely exists in spirit.
IMHO getting […]

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