Some people make the mistake of equating SEO simply with tweaking a website’s code and contents in order to rank well with search engines. While this is where the bulk of the work goes to a good SEO knows that there are plenty of other factors that affect their work as an SEO. One of the factors often overlooked by people is web hosting.
Web hosting is NOT part of the work of an SEO. However, the hosting of a website can affect its ranking with search engines aversely IF it just so happens that you use a hosting site that has been identified by search engines as spammers. Of course, the hosting site itself would not be the spammer but websites hosted by them have been or presently be full of spam. This will result in a page rank for you even before your start SEO making your SEO efforts […]
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[Note from Lee: This is a perfect session for Jolina because she manages one of the largest enterprise SEO projects for any agency our size - over 2o different business units for a Fortune 20 company.]
SEO for the enterprise requires a very different approach, than SEO for an small or medium business (SMB).
Deploying the same approach at the enterprise level, as you would for an SMB, would be like trying to clean a wine spill with Windex. You’ll end up making a bigger mess.
The Enterprise SEO panel at SMX moderated by Detlev Johnson of SearchReturn and Matt McGee of Marchex provided excellent insights into what you should and should not do with these types of search marketing projects.
Speakers for the session included:
Martin Laetsch, Senior Director of Search Strategy, SEM Director, Inc
David Roth, Director of Search Engine Marketing, Yahoo!, Inc
Marshall D. Simmonds, VP of Enterprise Search Marketing, The New […]
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Google hosted a party last night during SMX West, entitled “Google Groove”. And groovy, it was.
Andy Beal and other SMXers enjoying the party
Main bar, all in Google Colors
SMXers playing Rockband
SMXers enjoying drinks. Notice the colorful Google cups, which people went crazy over.
Blinky Google spheres, also very popular.
Check out all of the photos at TopRank’s SMX West Flickr set.
Sponsored By: Start a Career in Search Marketing Announcing the best online SEM courses from SEMPO Institute.
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Just as with Leverage Your Brand Lovers, the “Branding and Search” session gave the SMX West audience much to think about.
Bob Tripathi, Search Marketing Specialist at Discover Financial, reinforced the need to understand your brand as it relates to SEO/SEM.
Brand Recognition: Do searchers recognize your brand?
–ex. McDonalds’ arches are recognized worldwide
Brand Perception: Do searchers know what you do?
–ex. Discover Financial doesn’t just offer credit cards, but they offer a slew of other financial services
Brand Loyalty: Are searchers loyal to your brand?
–ex. Google and its VERY loyal followers
Brand Affinity: Are searchers aspiring to be part of your brand and culture?
–ex. Mercedes and the status associated with the brand
Not every searcher will know your brand, be loyal to it or want to be part of it. But you have a better chance of influencing how prospects and customers view your brand by ensuring you target the different types of searchers.
Bob introduced the […]
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The Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.
Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.
Own a Niche
Owning a smaller niche is an easy way to starting building personal brand
#1 player gets more play in the media
Make Formatting a Priority
Ensure you have a clean appealing design
Highlight best practices
Include an “About Us” page
Make it easy for press to contact
Leverage pictures/video/sketchcasting
Write clearly
Write headlines like a wire service writer
Use simple words and short sentences
Use bulleted lists/headers/sub-headers
Filter
Create Google news alerts
Custom RSS feeds
Save drafts and refine before publishing
Social interaction
Comment and link out
Create community based ideas
Ask for feedback BEFORE launching
Actively solicit feedback and reply to comments
Write for others
Network offline
Don’t be afraid of controversy
Get people to talk about you
Regularity
Pre-write draft posts for future ideas
Offer tools or bolt on community stuff like job […]
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SEMPO Institute released their online training program for SEO and PPC late 2007. TopRank has previously written a review of the “Fundamentals Course” now known as the “Insider’s Guide to Search Marketing”. SEMPO Institute students that complete the Insider’s Guide can then move on to the two advanced training courses, one of which is the Advanced SEO Specialist course. I’ve recently completed that training and have the following review:
The Advanced SEO Course builds on the basics covered in the Insider’s Guide to Search Marketing, and then expands into research and execution of many SEO tactics including: keyword research, web page construction, link building tactics and writing appropriate website copy.
SEMPO Institute’s Advanced SEO Course is divided up into 5 learning modules:
Advanced Keyword Research
SEO Diagnostic & Audit
Advanced Link Building
Editing & Optimizing pages
Reporting & Analytics.
Each module is split up into 3 lessons to cover a different section falling under the […]
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