March 5th, 2008

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Busy week: Calendar sync and Contacts API

Lot’s of stuff going on this week. There were presidential primaries on Tuesday, and sounds like Apple will have some iPhone SDK news in just a few hours. In addition to that, this week saw:

Two-way sync between Google Calendar and Microsoft Outlook. Sounds like it works with Google Apps accounts too. I’m sure this will make lots of people happy.
Google has introduced an API to manage your Google contacts. Google has never tried to hoard your contacts (see this simple tutorial on how to export your Gmail contacts to a CSV or vCard file), but this API makes it much simpler for programs to access your contacts — with your permission, of course.
Google opened its 2008 Summer of Code. Open-source organizations have a week to sign up as sponsors for student projects. I still want to blog a little more about this.

A bunch of other stuff happened too. The Microsoft […]

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Checking my older predictions

It’s been about 1.5 years since I asked a few questions in my Google Lifestyle post:

So the question is, what is waiting a few more years down the line? Maybe I won’t be able to imagine life before my documents sat in a magic Writely cloud where I could get to them from anywhere? Will cell phones evolve straight to internet-connected computers with an always-on broadband connection? Will people record their whole lives, because storage for audio and video will be so cheap?

Let’s break it down:
“Maybe I won’t be able to imagine life before my documents sat in a magic Writely cloud where I could get to them from anywhere?”
The whole notion of storing your data in the cloud is really getting a ton of attention lately. Scoble recently said it better than I could:

I’m trying to get everything I do online because I want freedom from my computer.
What do […]

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Link Exchange Guidelines

I have already stated my position on buying/selling links but realised that I didn’t mention anything about exchanging links. In my opinion exchanging links with another website is a sound strategy but only if you follow the guidelines listed below.

Do not deal in excessive link exchanges - Google looks at this as another link scheme and though I believe that it isn’t as dangerous as getting caught buying/selling links if Google says it can negatively impact your site’s ranking then it can.
Exchange links only with sites that have the same topic/theme as yours - We know that relevance is important in SEO. Exchanging links with anyone just to get inbound links is a waste of time and will actually make it easier for search engines to deduce that you are merely exchanging links for the link juice. Exchanging links with similar websites (unless done in excess) will not be seen […]

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Reader Poll: How do you use Twitter?

Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Whether you’re in search marketing, advertising, interactive marketing, journalism or public relations, there are many ways to use Twitter as a communications, networking and even a socializing tool.
Some people post the most benign information such as the mass fixation on Twittering while in airports. Others produce steady streams of thoughtful goodness, insights and links to content you simply won’t find anywhere else. Twitter can even be a productive marketing tool and if you look, you’ll find an amazing number of resources on it.
Twitter and other microblogging platforms like it (Jaiku, Pownce) can be a distraction and they can also be productive. How do you use Twitter? Is it productive? Here’s our TopRank Reader Poll Question on Twitter:
Note: There is a poll embedded within this post, please […]

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One Small Step for SES NY One Giant Leap Towards Irrelevance

So lots of people have been emailing or IM’ing me asking if I’m going to be at SES NY next week, and the answer is no. I could come up with any number of believable excuses, but the truth is I wasn’t invited back to speak. I don’t know what my evaluation numbers were from NY last year, but of the two sessions I presented at in San Jose I was rated 4.0 and 4.5 out of a possible 5. In addition my “Google is not the Government” speech was the most talked about session of the entire conference, and I got positive reviews from everyone who attended. I won’t lie, I like to speak, I like to inform and educate, and I like to entertain, but if SES wants to go in another direction, that’s their decision to make. However after reviewing the SES agenda today I have to […]

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