Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES Chicago post regarding universal search.
This session was moderated by Kevin Ryan and Mike Grehan. The session was lively and engaging. Panelists included:
John Battelle from Federated Media, James Lamberti from comScore, Lyndsay Menzies from Big Mouth Media and Jack Menzel from Google.
James led the group by presenting not-seen-before data about universal search from a study comScore recently conducted.
Of the 1.2 billion queries studied, 220 million contained a universal result, categorized as news, video, images etc.
The Google Universal search penetration by type was:
58% anything universal
38% video
34% news
19% images
15% multiple (results that had more than one universal result […]
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The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.
The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.
I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.
Michael Sack started 0ff with a story about why milk is always in the back of the supermarket.
Since milk has a short shelf life, shoppers are more likely to run in and pick some up. Since it is placed at the back of the store, shoppers are more likely to walk past and pick up other tasty items, increasing […]
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On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.
http://video.google.com/videoplay?docid=-8718034651485792797
You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.
Sponsored By: Follow TopRank on Twitter Get daily updates, insights and zero “cat” tweets!
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Okay, this is my favorite business card of all time:
In case you can’t read the image, it says:
USED CARS — LAND — WHISKEY — MANURE — NAILS
FLY SWATTERS — RACING FORMS — BONGOS
ENTERPRISES, Un-Ltd.
W. W. GREEN, President
Wars Fought
Stud Service
Revolutions Started
Tigers Tamed
Assassinations Plotted
Bars Emptied
Governments Run
Computers Verified
Uprisings Quelled
Orgies Organized
I found this business card in an old book that I bought at a book sale. So I never met the person who made the card, and the mystery behind the business card remains intact. How many uncreative (boring) business cards have you seen in your life? This business card illustrates that a little bit of creativity can go a long way towards sticking in someone’s mind.
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While sitting in sessions at any Search Marketing Conference, you will hear agency-side search marketers asking the panel for advice on how to keep clients from standing in their own way.
Questions like:
What if my client ignores our optimization recommendations?
What if a client doesn’t see any value in social media?
Some search marketers might think working with clients who won’t implement recommendations is a waste of time. I think it’s well worth a little extra work needed to understand why they are not following recommendations and finding a work around. In fact, if you’re working for an enterprise SEO client, the ability to find work arounds is a bare minimum requirement.
As an account manger for TopRank, I’ve been fortunate to work with a variety of companies, managing SEO and public relations campaigns that range from small businesses to the Fortune 20. That experience has provided many opportunities to find […]
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For those who do not take the time to even glance at the Wordpress Development blog snippets on their Wordpress dashboard I suggest you do take sometime to read their latest post on the upcoming Wordpress 2.5. I wouldn’t be going on any details since you can read everything on the sneak peek. So far though I can say that it seems to be looking good. I look forward to the customisable dashboard and the supposedly more intuitive navigation they promise. I’m holding off from giving a formal review though until I have actually tried it out, which I have no plans of doing until it is officially released (set to happen really soon).
If you want to be among the first to test it out though you can download the Wordpress 2.5 test version and join the Wordpress testers mailing list to help them smooth out the kinks.
Post from: SEO […]
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Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.
Jolina weighed in with her posts on excellent sessions, Four Ways to Redfine the Customer and Three Tips for Successful Analytics. There was also a spontaneous goofball interview with Mike McDonald of WebProNews offering a few insights about the future of SES/SMX.
The day wound up with the Orion Panel on Vertical Search which didn’t leave Jolina with a warm fuzzy (to be expected as Kevin Ryan’s just not that kind of guy ) but it did offer interesting insights into vertical search - vertical content marketing as well as […]
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