SES New York: Converting Visitors into Buyers
The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.
The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.
I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.
Michael Sack started 0ff with a story about why milk is always in the back of the supermarket.
Since milk has a short shelf life, shoppers are more likely to run in and pick some up. Since it is placed at the back of the store, shoppers are more likely to walk past and pick up other tasty items, increasing […]
Written by on March 18th, 2008 with
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