SES New York: Universal Search Panel
Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES Chicago post regarding universal search.
This session was moderated by Kevin Ryan and Mike Grehan. The session was lively and engaging. Panelists included:
John Battelle from Federated Media, James Lamberti from comScore, Lyndsay Menzies from Big Mouth Media and Jack Menzel from Google.
James led the group by presenting not-seen-before data about universal search from a study comScore recently conducted.
Of the 1.2 billion queries studied, 220 million contained a universal result, categorized as news, video, images etc.
The Google Universal search penetration by type was:
58% anything universal
38% video
34% news
19% images
15% multiple (results that had more than one universal result […]
Written by on March 18th, 2008 with
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