March 23rd, 2008

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Parting Notes and Party Pictures from SES NY

The abundance of Online Marketing Blog coverage of SES New York slowed significantly by Wed afternoon but there was nothing slowing down the SES NY conference, which had record breaking attendance numbers. Despite my TopRank blogging compatriot Jolina having Thursday off and myself moderating and speaking that day, there was plenty of action documented during the sessions day 1, 2, 3 and 4, at the Microsoft party and the WebmasterRadio.FM SearchBash.

I do want to thank Kevin Ryan from Incisive for having me involved on the speaking/moderator side of things. Despite being day 4, the heavily PR and SEO focused “Beyond Linkbait” session was packed and was covered by several blogs including: Search Engine Roundtable, Search Engine Watch, Search Marketing Standard and aimClear Blog.
Interestingly, the variety of comments I heard about SES New York ranged from a “marked improvement” (in terms of audience questions) over last year, to the comments from […]

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Keyword Competitiveness

On my last post I discussed how targeting keywords that are related to simple primary keywords are important, especially with the advent of Yahoo! search assist. Even without search assist though you should also give attention to more specialised keywords. Why is this?
As we all know very generic keywords, though they do have a very large search volume, are very competitive in terms of the number of websites that are optimising for that site. What this means is that even if you do optimise for the search term your chances of making it to the top ten or even just the first two pages will be a lot slimmer.
For example, if you have a website about Prader Willi Syndrome (PWS) and target the following search terms you will see the difference in number of results from Google. Note that while some website are listed more than twice the number still […]

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