While I am presently an offline/online media relations guy, my background spans a variety of media and tactics. As such, I have always been fascinated with the phenomena of Superbowl advertisements. What other event allows you to generate buzz simply by making a media buy?
When it comes to search, it is nearly useless to play Monday morning quarterback with Superbowl advertisements. Whether Budweiser had a funnier ad than FedEx is not necessarily relevant to our world. But in order to determine whether companies maximized their $2.7 million investment, it is important to assess the lasting impact on searches for their products.
In a trend that is sure to continue, many companies endeavored to drive traffic to their website in hopes of generating online buzz. Godaddy.com was certainly the most explicit about this tactic, sending viewers online to catch a racy “forbidden” ad featuring NASCAR sensation Danica Patrick.
An […]
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Written by on March 27th, 2008 with no comments.
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It looks like Verisign is increasing fees to $6.86 for a .com domain and $4.23 for a .net domain. Around this time last year the fee went from $6.00 to $6.42 for a .com domain and from $3.50 to $3.85 for a .net domain. The new fees become effective October 1st.
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Written by on March 27th, 2008 with no comments.
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A big part of my responsibilities at TopRank is the wonderful world of social media. As with search marketing, there is both an “organic” and an advertising component to marketing social media marketing.
As social media usage increases month over month, marketers have found a way to use these popular sites as channels for promotion. Anyone can join the PINK Victoria’s Secret group on Facebook and receive messages of a new sale or a new product line hitting the shelves in the upcoming weeks. Companies have been using MySpace for years to create custom pages for their promotion and making friends with current and potential customers in and around their target demographic.
Now that a savvy online marketer can build a profile, continuously grow a network and strategically contact said network with updates about the company and products themselves, it is time to bring in the advertising. Here are 5 things to […]
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Written by on March 27th, 2008 with no comments.
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