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Honest. I wanted to write a big, in-depth blog post about X (pick whatever X you want), but then Emmy came and sat down beside the keyboard with a forlorn face. This is what she looked like:
Emmy was just waiting patiently for me to get off the computer so that we could play or hang out. How am I supposed to blog under those kinds of conditions?
Written by on April 10th, 2008 with no comments.
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M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media relations professionals, academics and business communicators from across the country gathered at what is known as the largest event for media relations in the world. Kevin blogged the event over at Media Relations blog and I made a few posts here and many more on Twitter.
Here’s a summary of the sessions we attended and covered:
The compelling morning keynote presentations were sandwiched by PR Technology updates and then followed by 4 tracks of sessions. Here are the sessions that Kevin and I blogged:
Media Relations Summit 2008: A Preview - Kevin
MR Summit: Charlie Rose and the Death of the VNR - Kevin
Disney’s Duncan Wardle and the Future of Public Relations - Kevin
Evergreen Magic: How To Make News When There’s No News […]
Written by on April 10th, 2008 with no comments.
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In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.
Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?
Rose: The thing about a story… Describes the recent news over the weekend about the Clinton campaign manager getting sacked. People that do what I do want to advance a story like that. Stories are about communicating the range of emotions that are important to people.
The world I live in is driven by relationships. It’s not who you know, but how you know them.
I tell the story through interviews and visuals. On the CR show, he tells the story through engagement. Doesn’t go through the interview with questions but with an arc. An interview shouldn’t be QA QA QA. It should be a dialogue and […]
Written by on April 10th, 2008 with no comments.
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In my early days I played a bit more in the darker side of the game. I fully admit that I built and ran more than 1 or 2 scrapers, aggregators, and MFA style sites, but as a business model those type of sites are really on the decline, and not something I’d ever recommend to a beginner or intermediate level person.
The key difference is Google has set the bar so high for trust, that the time and energy put into making a a POS site rank aren’t worth it any more. It’s just as much work to build something that has real value as opposed to something that doesn’t. There are exceptions to the rule, say you are able to bankroll buying old sites with years of established back links and fine tune the content without Google noticing and “reseting the meter” on you. Or if you have a […]
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