Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia”
The cast of characters in this session includes: Gregarious Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.
Follow these guys on Twitter and you may learn an awful lot about this space:
@gregarious
@jowyang
@stoweboyd
@briansolis
While you’re at it, feel free to follow me as well: @leeodden
I’ll admit that it was a pretty silly thing to blog this session because like the ADD reference above, it took new directions each moment and never stayed on any one topic for long. Not […]
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The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell.
In this session, both Li and Bernoff emphasize the importance of not jumping into social technologies and applications just because the competition does, but to have specific objectives and measurement. With defensible results, a social technology will be in a much better position to survive slimming budgets. The focus is on people, not technology with social technologies and applications.
Josh Bernoff: Are you experiencing web 2.0 avoidance syndrome?
Symptoms:
Obsessive interest in blogosphoere, etc
Excessive salivation of successful corp applications
checking techruch and techmeme
increasing nervousness answeing bosses and collegues about web 2.o\
Asking your teens “what’s up with this myspace thing?”
Groundswell focuses on […]
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Written by on April 23rd, 2008 with no comments.
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Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and blogging the following sessions at Web 2.0 Expo today as well as visiting blogtropol.us:
9:40am Creating a Coherent Social Strategy for Business Charlene Li (Forrester Research), Josh Bernoff (Forrester Research)
10:50am Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization Rafe Needleman (CNET), Konrad Feldman (Quantcast), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish), Murtaza Hussain (Peanut
Now comes a tough call. Three sessions in the 1:30 slot that I’d really like to attend at the same time.
1:30pm Best-kept Secrets to Search Engine Optimization Success: the Art and the Science […]
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Written by on April 23rd, 2008 with no comments.
Read more articles on blogtropol.us and web 2.0 expo and Social Media and SEO SEM Conferences and Online Marketing.