With all the sessions, speakers, networking and photo-snapping going on in the last 2 days at SMX Advanced in Seattle, it’s surprising any attendee got anything else completed at all.
While I didn’t attend every session (can’t be in three places at once - just not possible for this girl :)) I managed to get to quite a few where I learned a lot of valuable information and got a feel for what everyone was talking about.
The main theme I noticed in Seattle this week was the idea of value, and how to increase value. With the idea of the recession looming over our heads like a dark cloud, there are many people who want to see their dollar going as far as it can.
Search Marketing and Surviving a Recession this morning talked mentioned the idea of getting the biggest bang for your buck; the highest value for your marketing […]
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While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and individuals are preparing for it the best they can. Talks of budget cuts and conserving resources are on everyone’s minds these days.
So where does search marketing fit in to all of this?
Our expert panel this morning at SMX Advanced - consisting of Jon Miller from Marketo , Russ Mann of Covario , Dave Davies of Beanstalk Search Engine Positioning and Andrew Beckman of Location3 Media - gave great advice and opinions in how to come out of this recession thriving.
Search Marketing and Surviving a Recession consisted of prepared and audience-asked questions to the panel about what we can do as an industry to make it through this economic downturn.
Glass Half Empty or Glass Half Full?
An audience poll revealed […]
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Day 1 at SMX Advanced has wrapped up quite nicely. Below are some of the session highlights and the gorgeous Bell Harbor Conference Center.
Danny Sullivan opening the show this morning in Seattle.
Everyone milling around, getting ready for the first of this mornings sessions
Blow Your Mind Linkbuilding Tactics panel this morning
Building Value for your SEO Business session, where we learned that we must invest in our clients and employees to increase the value of the company
Buying Sites for SEO panel, featuring Shoemoney in a fantastic video. You can view his SMX Advanced video here.
Danny and Matt, dressed as twins, during You & A with Matt Cutts to close the conference today.
Sponsored By: Reputation Management in a Google World PRSA Teleseminar
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Watch out link-and site-buyers alike! Matt Cutts is in town!
For those of you know don’t know (is there anyone out there who doesn’t?), Matt Cutts is the head of Google’s web spam team; which means any secret we are hearing at SMX Advanced, Matt is making sure the shady tactics aren’t working anymore next week.
Beginning with a pop culture comparison, Matt states that risky link building behavior is a lot like Milli Vanilli. If you do something that will benefit your site right away, like lip synching your way to a Grammy, you will get caught and it wont benefit your company in the future. You will be stripped of your Grammy and acquire a drug problem. And your site will be banned.
So… what should we do? Matt answers some great questions from the audience.
Linkbait vs. Widgetbait - Linkbait - content you place on your site to […]
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