PRSA Digital Impact: Not All Blogs Are Created Equal
This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer.
Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question.
Jason: What are three things you want to know?
Less tools and tactics and more to how you’re applying this, illustrating the value of it
More about blogger relations
Strategy and context. Enough about tools. Are blogs for every organization?
My observation is that based on these questions, it seems many of the PR professionals in the audience are not sold on blogs per se, and tools/tactics are premature. They want to know if a blog makes sense or not, does it fit within an overall communications plan.
Social media is about community not an audience.
Ironically, […]
Written by on June 10th, 2008 with
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