Just a quick reminder that websites should check for XSS holes on their site, especially freeform text input such as search boxes. Even big sites can have these issues with XSS and escaping user input.
If you’ve noticed that your rankings in Google seem to be affected, you might consider a few searches on your site to see if anyone has injected spammy or porn content on your site. If your domain was example.com, you might want to run a few queries such as [site:example.com porn] or [site:example.com phentermine] or [site:example.com viagra] to see whether you run across unexpected results.
The Google security blog has written about XSS holes and exploits before and how to protect yourself. We’ve also written about protecting your site and cleaning up a hacked site before.
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Written by on June 16th, 2008 with no comments.
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Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends.
Read my live blogging notes below or you can view the entire presentation over at Slideshare or Rubel’s post about tracking digital trends here.
Mass vs Micro. It’s less about reach and more about impact. Mass market is dying. Micro is blogging, Twitter, Friendfeed etc. Even if people are not producing content and media, they’re impacted by it.
Google is not just a search engine, it’s a reputation management engine and is a place for PR. People trust each other more than authority figures. PR is more about “Public Relationships”, not “Public Relations”.
“Open Files” references the way Edelman tracks digital […]
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Written by on June 16th, 2008 with no comments.
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