Are You in Violation of Google’s Double Serving Policy? You Just Might Be!
The following is a Guest Post from Amber Benedict.
A client of mine emailed me in a panic, saying two of their affiliate PPC sites have been “tagged” by Google Adwords for violation of the Google double serving policy. “Tagged” meaning that Google is planning to take down my clients’ paid ads for violation of the policy. The Google double ad serving policy, according to my Google rep, states that, “Any client that offers the same products or services at similar price points as other advertisers without significant differentiation in terms of website content may run into this policy.”
Google also states that it’s important to note that they’re not shutting down an advertisers account per say, advertisers are simply entering a ‘pre-auction’ with other advertisers who are selling or offering the same products at the same selling price. The affiliate or re-seller who wins the pre-auction will show in the final […]
Written by on August 11th, 2008 with
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