Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators
The following is a Guest Post from Joe Hall.
The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in the dust, while innovative startups are reaping all the benefits.
New evidence is starting to come to light that Web 2.0 sites like Zillow.com and Trulia.com are gaining more traction and market share then nationally franchised brand named sites. To get a better understanding of why these sites are doing so well, lets take a look at four sites in particular. On the Web 2.0 side we are going to discuss Trulia.com and Zillow.com on the brand name side we will take a look at RE/MAX and Century 21.
Zillow is a Web […]
Written by on August 13th, 2008 with
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