SES San Jose Session: Pay Per Conversion
Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns.
Bryan Eisenberg, Co-founder of Future Now Inc., along with Brett Crosby, Group Manager for Google, shared insight to identify missed conversations and how to improve your landing page and increase PPC ROI.
Pay Per Conversion, as explained by Eisenberg, is a shift from our Pay Per Click mentality. No longer focusing our efforts to just get the click, but rather transforming those clicks into a business opportunity or conversion.
If we were to compare PPC to a direct mail piece, the ad would be like the envelope, but as we all know, what really matters is the offer contained inside.
So, why do we fail to convert?
The […]
Written by on August 18th, 2008 with
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