SES San Jose: The Next Wave for Online Video
Online video has seen a surge in popularity over the past few years. What started out as simple user-generated content (UGC) has become a medium for everyone from the rich and famous to the video blogger next door. It is no surprise that marketers were quick to recognize this trend and capitalize on the success of viral videos in order to reach out to consumers. Yet online video marketing is almost as varied and complex as the ranting of LonelyGirl15. This session examines these complexities and how they relate to marketers. Moderator Rebecca Lieb, contributing editor at ClickZ, led a panel of three Online Video gurus as they discussed the viral video phenomenon, its causes and its future.
Jason Glickman drew on his experience as CEO at Tremor Media to give us an overview of different ways marketers can capitalize on the online video trend. He discussed the two most popular […]
Written by on August 18th, 2008 with
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