SES San Jose: What’s New with Google Analytics and Website Optimizer?
Google is the Wizard of search marketing’s Oz. The all-powerful being around which our universe orbits, and the all-knowing guru to whom we turn for website advice. While Google, like the wizard, may guard its own secrets, it lifts the curtain and lets us look at the inner workings of websites. In this session, two of Google’s own, Avinash Kaushik and Tom Leung, gave us an insider’s tour of changes in Google Analytics and Google Website Optimizer, two tools of incredible value to search marketers and webmasters alike.
Google Analytics
Avinash, author of Analytics Evangelist, outlined a few key uses of Google Analytics that can make a huge impact on the success of your website.
Bounce Rate
“If you’re not using bounce rate as a filter to fix things really fast…than you are probably committing a crime against humanity,” Avinash asserted.
He recommends looking to bounce rate first and foremost to determine if your website […]
Written by on August 19th, 2008 with
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