SES San Jose: Black Hat vs White Hat Playing Dirty with SEO
People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included:
Greg Boser of 3 Dog Media
Todd Friesen, Director of SEO at Range Online
Bruce Clay, President of Bruce Clay, Inc.
David Naylor, SEO of Bronco
Jill Whalen, CEO of High Rankings
The speakers were, for the most part, vague about what color their hats were, but each expert drew upon their own professional experience, techniques and observations when responding to questions posed by Matthew and the audience.
What is Black Hat SEO?
Jill and Bruce kicked off the debate by responding to this question. Bruce stated that both the search engines and clients decide what is white versus black. White SEOs tend to play in the middle, Greys at the edge […]
Written by on August 20th, 2008 with
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