SES San Jose: Social Media Marketing
Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix.
Vanina kicked off the session this morning discussing what social media is and how, when used correctly, it can benefit your business.
So, what is social media?
- Social networks like MySpace, Facebook and Xing
- Forums such as Phorum and phpBB
- Microblogging with twitter or pounce
- Multimedia sharing sites like YouTube, Flicker and Slideshare
- Diggs with Wikio and digg
- Blogs and live casts
- Virtual Universes like Second Life
Social media is a user centric approach to online marketing and each of these sites are built with the user and community in mind.
Use social media to:
- Connect with people
- Maintain brand positioning
- Generate more traffic
- Enlarge the targeted segment
- Increase the […]
Written by on August 20th, 2008 with
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