Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC
SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.
Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.
Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.
Here’s why they are so cool:
1. If your site is reviewed, you get free consulting from the best minds in the industry. Search marketing experts charge anywhere from $250-$500+ an hour. Even if a three or four-person panel spends just 15 minutes reviewing your site, you are seeing remarkable value for your money. I’ve seen panels suggest one site tweak that ended up […]
Written by on August 21st, 2008 with
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