Digital PR and SEO Series: Part 1
What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!
You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of change are here and many Public Relations practitioners are scrambling to adjust to the opportunities presented by shifts in both consumer and journalist behavior online.
Look no further than popular Public and Media Relations conferences like PRSA International or some of the Bulldog Reporter events to see exactly how the PR industry is making a concerted effort to educate itself on how to adjust to new opportunities with Web 2.0., SEO and social media.
The Point of Connection is coming. In fact, I will be doing a half day, pre-conference workshop for the PRSA International event October 25th (1-5pm) […]
Written by on August 27th, 2008 with
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