August 29th, 2008

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Digital PR and SEO Series: Part 3

We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.
Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring
The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank, we’re running both a internet marketing agency and a public relations practice, so we’ve always counseled our clients on the use of targeted keywords during interviews and in communications with the media as well as with content published to the web. In a push and pull PR strategy, keywords are used to optimize content and digital assets to enable the media to pull themselves to a client’s news.
Optimize your […]

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Looking for a “Recently Updated” Wordpress Plugin

So after coming back from SES I had some interesting conversations, looked at some interesting things and came up with a few ideas. One of the things I’d like to try but have never seen is a recently updated function/plugin. How would a recently updated plugin differ from a recently published function … well I’m glad you asked …
Recently updated would be used when you are using pages or posts in a more traditional CMS environment instead of a blog one. For example say you have a library or article database of keystone or flagship content. After the site is 3-4 years old the content may be come outdated. Rather than put up a new page/post with a new URL you decide to use the existing one and update or refresh the content. It would be nice if you could have a list of the ten most recently updated articles […]

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