September 10th, 2008

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Publishers Learn to Monetize Digital Assets at OMMA Global

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, “Digital Asset Optimization.” While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers.
Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.
OMMA Global New York, “Platform Wars” will be held at the Marriott New York Marquis September 18-19, 2008 and features a prestigious line up of speakers including:
Chris Anderson from Wired and Geoff Ramsey from eMarketer as well as senior digital marketing executives from: MySpace, ABC TV, National Geographic, LinkedIn, HP, comScore, Hulu, Nickleodeon, Time, Virgin Mobile and Nokia. Emcee duties will […]

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Read more articles on OMMA Global and OMMA New York and digital asset optimization and Marketing PR Conferences and SEO and Other Events and Online Marketing.

How To Figure Out What Parts of Your Website Aren’t Being Crawled

When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to give you back that valuable information.
To tell what pats of a site google (or any search engine for that matter) thinks are important what you need is a way of date tagging when the last time a search engine visited/indexed the page. It’s not important to know that it was crawled 16:42:03 on September 8, 2008, it’s important to know that it’s been over 30/60/90 days since a search engine visited that page. What you need to do is put a month and year time stamp somewhere on every page, I recommend the footer, since […]

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Read more articles on indexing and crawling and Google and SEO.