More and more people are spending free time (and work time) online and lots of those people want to discover interesting things on the web. Google Blogsearch’s new home page applies that insight with a browsable version of what’s going on in the blogosphere. The UI design is a little reminiscent of Google News, but the new Blogsearch home page uses a lot of different code.
It’s great to see this new home page go live, because I’ve watched as the blogsearch team in New York pulled this together. Some people will compare it to Techmeme, but the sites are quite different. Here are a few of the differences in my mind:
- Techmeme focuses on very reputable blogs. That means that spammers find it hard to show up on Techmeme, which is great. But it also means that you’re more likely to see posts from the same A-list sites often, so […]
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Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
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Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups and business partners just waiting to be heard.
Take a quick […]
Read the Rest of the Article…
Written by on October 1st, 2008 with no comments.
Read more articles on corporate-blogging and Jessica and MIMA summit 08 and online-marketing and MIMA Summit and Blogging and interactive marketing and Blog Marketing and Online Marketing.
I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – email marketing. Thankfully I didn’t have to wait long to dive right in as it was part of the Summit Kick-Off Breakout session: Deep Dive Discussion Series.
Jamie Schissler, Strategy Director at Avenue A – Razorfish, the presenter for “The Changing Face of Email” session shared with the MIMA audience that as the role of email evolves, so too will its impact.
So why will the email marketing strategies of yesterday not work for email marketing success today?
A few key answers and issues that were stressed in the session that and I would like to focus on in order to answer this question were:
Deliverability
Test & Measure
There are far more distractions as well as competition than […]
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The annual MIMA (Minnesota Interactive Marketing Association) event kicked off this morning with Rebecca Lieb as the opening keynote.
In a nutshell, the session was funny, insightful and not without the inevitable internet issues which seem to plague all search conferences (ironic, yes?).
Rebecca got Minnesota online marketers thinking about the following 3 items:
1. Informative (be the content)
2. Entertaining (let people play)
3. Viral (make something people want to share)
From Jerry Seinfeld to French maids to Sarah Silverman’s video about Obama, everything Rebecca shared with the audience centered on the above 3 items.
The first is be the content. It isn’t enough, and hasn’t been for awhile, to publish product or service content. Rather, content that is compelling to your audience needs to be created for them.
No one wants to read standard brochure information. No one.
Here’s what a site might read: Blue Infant T Shirt with Sailboat.
Good right, descriptive, maybe optimized?
But what about throwing […]
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The Marketing Mix Challenge session promises to answer the question: “If you’re going to launch a new product, how do you formulate the marketing mix - in this economic climate?”
The panel includes a mix of in-house marketers and agencies: Luba Smulka from General Mills (Cheerios), Eric Boyles from Medtronic, Ron Corbisier from Cadria (agency) and Patty Henderson from Colle+McVoy. The Moderator is Jeffrey Gorder from ideapark.
The product to be rolled out in a 3 month trial with a $500,00 budget is a yogurt based vitamin drink: Edge-Y.
First up is Luba Smulka, Consumer Insights Manager from General Mills. The challenge is to determine whether there’s viability for a national roll out. To do that, you’ve got to test it.
Target audience are time stressed, nutrition conscious, digitally connected, they run in packs and are attracted to instant gratification. The barrier to act is that it’s an unknown product. Audience is skeptical of […]
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Matt Wilson, the President of The Minnesota Interactive Marketing Association (MIMA), a networking and professional development forum for interactive marketing professionals kicked off the 2008 Annual MIMA Summit this morning in grand fashion! With a sold-out room full (600+) of Minnesota interactive marketers chomping at the bit to learn the latest and greatest, it is guaranteed to be a wonderful event.
As the introduction to the event, MIMA ’08 played an awesome & quite humorous MIMA theme song / video that had numerous flashbacks to the “old days” of the interactive – my favorite reference was a reference that eluded to the good old days of interactive and the internet when you had trouble keeping up the monitoring of your 2 email addresses/accounts and posting to blogs a many times…a year.
Matt shared, with the crowd a few key take aways in his welcome message:
- Feed the Feed and share your thoughts […]
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