Storytelling, Advertising and Content - Rebecca Lieb at MIMA
The annual MIMA (Minnesota Interactive Marketing Association) event kicked off this morning with Rebecca Lieb as the opening keynote.
In a nutshell, the session was funny, insightful and not without the inevitable internet issues which seem to plague all search conferences (ironic, yes?).
Rebecca got Minnesota online marketers thinking about the following 3 items:
1. Informative (be the content)
2. Entertaining (let people play)
3. Viral (make something people want to share)
From Jerry Seinfeld to French maids to Sarah Silverman’s video about Obama, everything Rebecca shared with the audience centered on the above 3 items.
The first is be the content. It isn’t enough, and hasn’t been for awhile, to publish product or service content. Rather, content that is compelling to your audience needs to be created for them.
No one wants to read standard brochure information. No one.
Here’s what a site might read: Blue Infant T Shirt with Sailboat.
Good right, descriptive, maybe optimized?
But what about throwing […]
Written by on October 1st, 2008 with
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