Newsletters and Community Building
Having been involved in internet marketing for more than a few years, it’s interesting to see ideas fall out of favor only to come back in fashion, specifically email newsletters and true community building.
I’ll admit that I’m a big fan of RSS as it allows me to consume larger amounts of information as I scan thru headlines on my feed reader. However if you are looking to have a deeper level of interaction with your audience, going to a newsletter is the way to go. For those of you who think I’m drinking the kool-aid, I’ll point you to a post from Seth Godin … in the middle, Starting. To explain it simply if you are reading my newsletter chances are you know who I am and know some of my stories and conventions, and there’s no need for me to go back and explain things to you, as […]
Written by on October 2nd, 2008 with
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