October 5th, 2008

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Monday Links: Greeking, Linking, Fishing, Social, Mobile & Engagement

1. Geeking with Jonathan, no wait, “Greek-ing with Jonathan Mendez with the speaker, the listener and the argument in “Lessons in Ad Persuasion from Aristotle“.
2. Proactive Profile Linking. Social profiles and profiles of any kind can provide benefits as part of a Search Engine Reputation Management effort since they can rank well on brand and company names. Profiles can also provide a source of crawlable links. It may serve a company well to secure the profile names before the competition does. Two tools that will quickly check user names at multiple sites include: usernamecheck.com and the social media keyword check tool from Solo SEO.
3. Opportunistic traffic fishing. It’s common knowledge that advertising, editorial/media and even trending topics on the social web drive search traffic. However, SEO efforts with content and links take time to see results. Or do they?  Combine keyword based social media monitoring (blogs, forums, MSM, Twitter, video, […]

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My Five Months With Google Chrome

Om Malik wrote an interesting post about Google Chrome one month after the public launch. While I was reading Om’s post, I realized that I wrote a post for the Google Chrome release that I never published. I’ll include it here, and then let’s meet at the bottom and compare notes.

Like many Google engineers, I’ve been running Google Chrome for several months. When I sat down with a blank piece of paper to write down why you should try Google Chrome, I ended up with several reasons, including speed, security, stability, and openness. I’ll run through them for you.
Speed. Google Chrome is wicked fast, especially if you use AJAX/JavaScript-heavy web applications such as Gmail. And it’s not just “benchmark fast,” it’s end-to-end fast. Google Chrome puts special emphasis on never making the user wait. Opening a tab is essentially instantaneous, and all the little pauses that would normally […]

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Google Book Search Affects ECommerce, Is Your Vertical Next

Last night I was looking up some books that were recommended to me, and saw my first Google Book Search in the # 1 SERP [Travel Wise: How to Be Safe, Savvy and Secure Abroad] (screen shot below).

So the question you need to be thinking about is how much is a radical change like this affecting booksellers like Amazon. Then the thing that should scare the living daylights out of you is what happens when Google decides to move into market?
While Google acolytes will be along shortly proselytizing that this is “good for the user”, excuse me if I doubt Google’s altruistic sincerity in the matter. As Google moves more and more into content stewardship with projects like this and Google Knols, IMHO they are waist deep in the sea called conflict on interest.
Again IMHO Google’s arrogance lets them travel down the river of denial guilt free blissfully deluding themselves […]

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