dumbseo.com | Search Engine Optimization Tricks » Add new tag http://dumbseo.com Rank Better on Search Engines - Seo Tricks Here! Fri, 28 Nov 2008 09:36:28 +0000 http://wordpress.org/?v=2.2.1 en The Changing Face of Email Marketing - MIMA Summit http://dumbseo.com/2008/10/01/the-changing-face-of-email-marketing-mima-summit/ http://dumbseo.com/2008/10/01/the-changing-face-of-email-marketing-mima-summit/#comments Wed, 01 Oct 2008 10:34:21 +0000 http://dumbseo.com/2008/10/01/the-changing-face-of-email-marketing-mima-summit/ I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – email marketing. Thankfully I didn’t have to wait long to dive right in as it was part of the Summit Kick-Off Breakout session: Deep Dive Discussion Series.
Jamie Schissler, Strategy Director at Avenue A – Razorfish, the presenter for “The Changing Face of Email” session shared with the MIMA audience that as the role of email evolves, so too will its impact.
So why will the email marketing strategies of yesterday not work for email marketing success today?
A few key answers and issues that were stressed in the session that and I would like to focus on in order to answer this question were:

Deliverability
Test & Measure

There are far more distractions as well as competition than […]

Read the Rest of the Article…

]]> http://dumbseo.com/2008/10/01/the-changing-face-of-email-marketing-mima-summit/feed/ Blog SEO Tips from SES San Jose http://dumbseo.com/2008/08/21/blog-seo-tips-from-ses-san-jose/ http://dumbseo.com/2008/08/21/blog-seo-tips-from-ses-san-jose/#comments Thu, 21 Aug 2008 12:15:21 +0000 http://dumbseo.com/2008/08/21/blog-seo-tips-from-ses-san-jose/ Moderator Dana Todd & Lee Odden

Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.
One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.
It’s far more realistic to implement blogs for specific purposes such as product communications, online newsroom, thought leader/strategy, customer support/communications, news, branding, advice/tips, aggregation of content in specific topics and many more. Regardless of the purpose, each blog implementation and ongoing management […]

Read the Rest of the Article…

]]> http://dumbseo.com/2008/08/21/blog-seo-tips-from-ses-san-jose/feed/