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ad:tech Chicago Keynote: Building Brands in a Digital Age

admin — Tue, 07 Aug 2007 04:15:52 +0000

Note from Editor: TopRank Account Manager, Jolina Pettice recently attended the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is sharing notes and observations on a few of the sessions. Enjoy!
The second keynote speech at ad tech Chicago included a panel of leading marketing folks discussing how to build great brands in the digital age.
The panelists, including those below, shared their insight on building brands such as YouTube.com, Ponitac Sunfire, McDonalds and its recent collaboration with Shrek and the like:
Marc Landsberg, President, Arc Worldwide
Suzie Reider, Head of Advertising Sales, YouTube.com
Tor Myhren, Executive Creative Director, Executive VP, Leo Burnett Detroit
Robert Leverone, VP, Television, Dow Jones
An overarching theme of ad:tech this week was how to engage prospects and consumer in conversation with company and/or client brands.
Boyd Peterson, Senior VP, Consumer Research, Yankee Group Research who moderated the panel brought up a good point about consumers and […]

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ad:tech Chicago - Keys to Removing Creativity Roadblocks

admin — Tue, 31 Jul 2007 21:19:24 +0000

Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!
This morning I attended an absolutely fantastic session entitled: Aha! How to Ignite a Creative Spark at your Next Brainstorming Session presented by Jordan Ayan, CEO & Founder of SubscriberMail, LLC.
Creativity and the ability to be creative is a topic we have been discussing at TopRank quite a bit lately in order to provide the most effective campaigns and tactics for our clients.
However, we all run into creative roadblocks now and again. A common roadblock to creativity is what Ayan refers to as “Mental Models” and “Patterned Thinking”.
One of the first step Ayan led us through was letting go of our mental baggage by writing them all down on a colorful piece […]

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ad:tech Chicago - Failure is the New Success, Chris Anderson

admin — Tue, 31 Jul 2007 19:38:33 +0000

Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!
Ad:Tech Chicago kicked off this morning with a key note speech from Chris Anderson, Editor-in-Chief of Wired Magazine and author of The Long Tail.
A great session, Chris highlighted the shift in the marketplace away from the “One Size Fits All” mentality of decades past. According to Chris, the age of the blockbuster album, movie or product just might be over.
For example, NSnyc’s album ‘No Strings Attached’ released in 2000 is the all-time bestselling album and according to Chris, a record that will never be broken because no longer do consumers necessarily flock to what they are told is the best, most popular mind-blowing thing. Consumers are deciding for themselves what they want more […]

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